CAsa Super Hero Run

Rebranding
Trail activation
Video Assets
Banner Ads
Peer to Peer Fund raising
pro Bono Campaign
We gave our pubic service team some branding and picked a worthy cause.

285 Hours

Time Donated

$75,025

Media Donations

10,173,700

Impressions

REBRANDING THE RUN

The new logo makes a very clear reference to the comic book art style. It brings energy and life to the event and let’s people know the playfulness you will find at the run.

Kicking everything off with research

THE CONCEPT
You don’t have to wear a mask and cape to be a superhero. In the last two years we have learned that the real superheroes are the one’s that go out of their way to make someone else's life a little better. We wanted to celebrate that idea with our work. Just by participating in the run, spreading awareness, and helping out a little you too can be super to those in need. This concept highlights the efforts of the participants.
The Campaign

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